This week we meet the America’s Cup design agency, Designwerk, who is responsible for the look and feel of the America’s Cup on TV. The agency was tasked with capturing the new extreme sports look on screen, as well as creating the opening title sequence for use in live TV events, including AC Uncovered. If San Francisco Bay provides the perfect conditions for sailing on the edge, the city’s infamous streets offer the ideal combination of gradient and gravity for Freeboarding, which is like snowboarding on city streets for adrenaline junkies. Extreme sports are a part of the culture in San Francisco. Bay Area resident and newly crowned Kiteboard World Champion Johnny Heineken recently had the chance to to ride side by side with ORACLE Racing while they were training off the shores of the city front. Then we get the latest crew news from each of the America’s Cup teams as they prep for racing to start at the America’s Cup World Series San Diego. We check out the leader board going into our first US stop on the 2011-2012 America’s Cup World Series tour.