Bol d’Or Mirabaud
CORUM presents the BOL D’OR MIRABAUD
Donnerstag 22 April 2010
CORUM links its name to the world’s most important regatta on an inland lake by becoming Presenting Sponsor of the Bol d’Or Mirabaud, which will commence on June 12. Reaffirming its commitment to sailing, CORUM is continuing its history and expanding its presence in the sailing sponsorship arena.
The Bol d’Or Mirabaud, currently in its 72nd year, is unlike any other regatta in the world. The legendary race is a place where sailing stars are mixed with non-professional sailors, and the event is the pride of the Lake Geneva region and delights sailing enthusiasts.
Organized for the first time in 1939, this large nautical festival has become one of the greatest classics of the international regatta calendar. Each year, nearly six hundred sailboats and champions from all over Europe meet at the starting line, in the company of more than 3,000 participants from all backgrounds, having their passion for sailing in common.
CORUM is very pleased to be associated with this major event. This partnership is completely consistent with existing partnerships and is in line with the brand’s primary goal which is to create long-term value.
The Bol d’Or has indeed become one of the favorite venues of the Okalys-Corum team who won the regatta twice in the past five years (in 2005 and 2007). It is also to be noted that at the time of these two victories, the skipper alongside Nicolas Grange was Loïck Peyron, CORUM’s new ambassador. With his breathtaking list of accomplishments, the Frenchman, who is regarded as one of the greatest sailors, keeps a unique memory of his past participation in this regatta: « To win the lake’s most popular regatta is quite an achievement. Before I used to follow it from a distance, but in 2005 when we won it for the first time, Nicolas Grange presented us with a small replica of the highly coveted trophy. It still takes pride of place on my desk.»
This new partnership is strengthening the brand’s ties not only to amazing sailors such as Ben Ainslie and Loïck Peyron but also to prestigious sailing events such as the Grand Prix Corum, which this year will be the final race in the Challenge Julius Baer, taking place on September 17, 18 and 19.